Do your ads inspire readers to take action?
Rudyard Kipling once said, "Words are, of course, the most powerful drug used by mankind." Words make us laugh, cry and fall in love. Words have started wars and ended them. Same thing holds true when writing ad copy for your web site. The words you use have the power to positively explode your sales, or completely terminate them.
It is increasingly become more important than ever in today’s context that your ad copy creates the curiosity of readers. Do you interest your readers in simple yet powerful ways to inspire your readers? You can appeal to a reader by communicating in different ways. Producing great ad copy is more than just simple plain conversation; it requires a special style. The wording has to be in a specific order so that it unlocks the reader’s mind.
Just think about your ad copy. Is it inspiring and will it thrust you into a blind rush of action? If this is not the case, take these steps into increasing your profits today.
WEAK PURSUASION
Persuasion plays a key role in ad copy as well. It is often the case with ad copy that it may make calls to incomplete action. If this is the case then the whole idea loses purpose. Let’s take a closer look at a few examples:
Ad Copy One:
Our new patented technology will assist you in promoting your website to its fullest potential. You'll wonder how you ever managed without it. Order your copy of XYZ right now!
Ad Copy Two:
Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!
As can be seen although Ad Copy Two has a persuasive line, a call to action it has a rather weak closing. The closing has left a door wide open for readers to consider their actions. Ad Copy One on the other hand has a power line before the close and gives the feeling of doing a lot of work and that the thought this tool is a requirement. Also I have replaced “today” with “right now” in order to give a bit more weight to the additional line.
Remember one thing when writing an ad copy - People buy with their emotions NOT with their mind.
Make sure that you include some emotional words in your advertisement. Use words like: love, security, freedom, fun and satisfaction. You may also use words that provoke fear like: scams, mistakes and danger.
You will find through trial and error, that many times the smallest adjustment will greatly increase ad response. Keep careful track of your advertising results and continue to make those adjustments until the best possible response is achieved.
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Notes from Bizymoms
