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Barbara Spagnola: The Advantage of Experience Why the CEO of Concept Marketing Group Inc. is a powerful partner for your brand. Purpose-driven from the Start Ask any college graduate and they’ll tell you: The degree they earned translates very little in the fast-paced, juggernaut world of marketing and advertising. Concept Marketing Group’s CEO Barbara Spagnola recognized that ‘dirty little industry secret’ from the start. She also knew that the only way to master your own destiny was to start your own business. After putting in stellar performances as a sales and marketing manager with Armour Foods of South San Francisco and Western Insurance Company of San Mateo, Barbara started the first of two high-impact companies. And, more importantly, she mastered countless revealing practices on how, and how not, to build a powerhouse brand. Marketing Isn’t Everything, But It’s a Huge Thing Barbara’s natural talent is creating a hard-hitting, multifaceted marketing campaign. The days of “shotgun” marketing are nearly extinct. With countless mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve made the right play typically have a very short shelf life. Her ‘full circle’ approach addresses the key aspect of marketing in the new millennium; a rich mix of tried-and-true traditional concepts and promising current theories that develops brands, sells products and services, and it works. You can e-mail Barbara at concept@marketingsource.com

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