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Using Article Marketing To Promote Your Website By : Chris Jenkinson Internet article marketing involves the practice of companies posting keyword-focused articles on article directories to increase traffic to their websites. If used correctly, this technique can provide a great boost to a company’s online presence. Social Media Programs Are Too Important for One Department By : Andy Marken A friend voiced the need for Best Buy to go outside to find a new boss but he was countered with "they need someone who knows what's going on." Maybe he's right, maybe they're right but whomever the board selects he/she will probably be a specialist in turn-arounds. That's what's wrong with most marketing organizations - specialists in print, online, video ads; specialists in research, sales support, tradeshows; specialists in Facebook, Twitter, media relations, crisis management. Not Needed! How Having A Mentor Can Help You Succeed In Marketing Your Business By : Chris Jenkinson As a business owner, having a business mentor or business coach on board can help save you money and grow your business in productive ways you might not have considered. Social Media: How Much Longer Can You Ignore Its Potential? By : Chris Jenkinson Remember when they used to say that every business needed a website? It’s still true of course. Only now that’s exactly what they’re saying about social media as well. We all need to be doing it. How To Boost Your Online Sales By : Chris Jenkinson Any online business will experience flagging sales at some time or another, whether it’s down to market fluctuations or a badly thought-out marketing strategy. There are plenty of things you can do to boost sales, from hiring in a professional SEO consultant to overhauling your website or using targeted email marketing. Deliverability Tips for Email Blast Advertising By : Chris Robertson Email blast advertising (paired with well thought-out campaign ideas) has plenty of power to get visitors to your site, and dollars into your business bank account. However, email blast advertising that never reaches an inbox does nobody any good! Email Marketing Tips for Your Subscription Form By : Chris Robertson The subscription form is an often-neglected part of email marketing, yet is actually one of the most important factors in building a good first impression and a successful email relationship with your subscribers. How The Lennon & McCartney ‘Model’ Can Improve Your Creativity In Business (Or Jagger/ Richards If Y By : Chris Jenkinson Next time you want to generate brilliant ideas for your business, try the two-person brainstorm. It’s guaranteed to be a proactive and supportive environment and you’re sure to come away with lots of motivational and workable concepts that could make your business more profitable. Top 10 Listing Of Affiliate Marketing Suggestions By : Richard Zillford Affiliate marketing is a process where a company or a business rewards the affiliates for each visitor they get from the effort of the affiliate marketer. Strategic Handlers are Useless in the Here-and-Now, Viral Environment By : Andy Marken You have to love the new breed of marketeers, publicists. They have every web badge you can find in the social arena but finding their email address on the firm's website is a futile effort. But they're the guardians of the company, the gatekeepers, the herders media people go to first to get to the person who really knows the information, can provide the answers. Dealing with questions/answers in realtime? We'll get back to you on that. Handling issues as the arise? Aaahh Right? Article Marketing Services Top Techniques for Creating High-Traffic Content By : Chris Robertson These article marketing service tricks are applicable to just about every single business on the web. 3 Most Common Questions About Distributing Press Releases By : Chris Robertson If you read enough press releases, it is pretty easy to get an innate feel for how to write them. However, there isn't really an easy way to 'get a feel' for the other important aspect of creating your own news, that is, distributing press releases. Successful Business Marketing Starts With A Sound Strategy By : Chris Jenkinson Getting your marketing strategy right is an essential requirement for every business, but it’s particularly crucial for new businesses – it could mean the difference between success and bankruptcy. Network marketing and advertising By : Ted Miouiu You are going to undoubtedly put lots of serious amounts of work into recruiting members to your team, but bear in mind that you just must be really consistent. In network marketing you could have to engage numerous viewers and pitch your item. Be the consummate expert right here, and don't grow to be lax inside your efforts. A network advertising and marketing site must catch the visitor's attention in the first three seconds or they'll leave. You need to provide them a compelling cause to st List Constructing For Emails By : Larien Intareoi Use as handful of graphics as achievable in your e mail marketing and advertising supplies. Some email programs may possibly block graphics, therefore your e mail is heavily determined by photographs some of your audience will not be capable of read your e-mail. Moreover, e-mail programs are a lot more likely to deliver your emails for the pre-approved offers folder if you overuse graphics. Be prepared to reply to emails if the e-mail marketing and advertising is carried out effectively. In cas Internet Marketers:- Use Email To Build A Loyal Customer Base By : Chris Jenkinson Using email as part of your internet marketing strategy is a proven way to get more people interested in your business, its products and services. Link Building Tips To Command Your Niche By : Manny0816 Making Great Content- So as to attract natural and organic links, it is important to make informative, intriguing, and convincing articles, notifications or blogs so that men and women may delay eagerly for your next announcement. High authority document sites can certainly link you back once submissions are performed. Establish Web Presence By : Shmuel Burns Looking to build up your web presence? Online reputation management services can do this for you. How To Generate 4 Times More Business Leads Though Your Blog By : Chris Jenkinson Posting fresh, relevant content to your company’s blog daily is a proven way to boost your site’s rankings and attract many times more traffic and leads to your business. 10 Clever Offline Tactics for Online Traffic By : Terri Seymour Making the transition from online to offline marketing can sometimes be difficult and outside our comfort zone, but to succeed with your business you need to expand. Start with one or two of the ideas below and as you make progress start increasing your marketing arsenal. How To Boost Your Credibility With Powerful Testimonials By : Chris Jenkinson Powerful testimonials from your satisfied customers make brilliant marketing tools that can reinforce your business’s credibility (almost) effortlessly. Use Your Company Name with Style to Make Your Car Logo Distinct By : rita summers To make your brand mark memorable, unique and classic make sure that the car logos and names of your car corporation are the same. Use curvy fonts, solid bright background and a distinct shape enclosing the design to set it apart from the rest. Why Being Opinionated is a Website Linking Winner By : Chris Robertson Here's how giving your opinion, or asking for other people's opinions, could actually make a difference to your website linking profile. What is Web Linking ... and Why Should I Care? By : Chris Robertson Today we explain why more colorful, underlined bits of text pointing to your site mean A LOT to your overall business! Using The Attraction Marketing Formula To build Your MLM Business By : Lennon Neiderhiser Using The Attraction Marketing Formula To build Your MLM Business 5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product By : Michele PW When most entrepreneurs decide to launch a product, they're mostly thinking about how many products they're going to sell or how much money they'll make during the launch. Now while that's a great reason to have a product launch, it's actually not the only reason. In fact, I may go as far to say it's not even the most important reason. Let's take a moment and go through the top 5 reasons to have a launch that have nothing to do with selling that particular product. No One Leaves a Good Movie...Not Even A Company Movie By : Andy Marken Tellywood is falling all over itself trying to get their content online and make money in the process. They should take a hint from the kids who have put their music, acting, game content online. They've received donations, gathered regular followers and gotten job offers, jobs. While folks fiddle around with their Facebook, Google + and other like/hate pages because they don't have a big budget; others have taken the DIY approach and produced product, application, case study videos 3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program By : Michele PW Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There's nothing that will bring an entrepreneur to their knees faster than a busted launch, which is why I thought I'd take some time today to discuss the top 3 mistakes entrepreneurs make when launching a product or program. 3 Tips to Internet Marketing Even if It’s Not Your Cup of Tea By : Michele PW On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her first web site, that dream often comes crashing down – it’s not nearly as easy as it first looks. This article reveals 3 tips for internet marketing – successfully. 3 Steps to IMPLEMENTING Your 2012 Marketing Plan By : Michele PW You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. Here are 3 steps to get you started. 11 Essential Checkpoints for Writing Press Releases By : Chris Robertson Press releases are actually one of the easier formats to write in. They are far more regimented and plain than most other writing formats, like blogs, articles, or even emails. Run through this 11-point checklist after you've finished writing press releases to help ensure that your stories get picked up and read. 10 Quick Tips for Press Release Distribution By : Chris Robertson Press release distribution is quite an underused internet marketing tactic, and for the companies that 'do it right', there's a lot of opportunity for bettering search engine visibility and boosting branding, as well as getting some coveted 'real media' exposure on television and in magazines or newspapers. Here are 10 quick tips to help ensure that your press release distribution is 'done right'! 3 Steps to Crafting Your 2012 Marketing Plan By : Michele PW Having a marketing plan really is the key to growing and sustaining a successful, profitable business. Otherwise all you're doing is winging it, and winging it only takes you so far. So if you're ready to craft your 2012 marketing plan but you're not sure where to start, read on -- I'm going to walk you through 3 steps to get you there. Quality Assurance for Submitting to Web Directories By : Chris Robertson There are plenty of services out there that offer automated directory submissions, and the prices look extremely attractive. Unfortunately, as with many things in life, the older and slower way of doing things is actually the best! Link Building Services' Top Five Most Important Secrets! By : Chris Robertson Link building services are vital for many businesses, which need good Google rankings but can’t spend the time on developing the expertise to get them on their own. Make It Easy for Others to Share the Buzz About You By : Lisa Mininni What do customer service expert, Marilyn Suttle and BestLifeDesign.com Founder, Dr. Mollie Marti, have in common? If you said they are both best-selling authors, you’re right, but that’s not all. They make it super easy for you to share their messages. 10 Ways to Be Successful with Affiliate Sales By : Terri Seymour Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. Is Your Email Advertising Creating Subscriber's Remorse? By : Chris Robertson Subscribing to email advertising lists can create a form of 'subscriber's remorse'. Today we look at how to get past the excuses, and make people glad that they connected with you again! Eight Steps to Returning Prodigal Email Marketing Recipients By : Chris Robertson Today we break down exactly what aspects of the message help return these inactive, 'prodigal' email marketing recipients back to the land of your marketing living. Online, In the Store…Let the Holiday Battles Begin By : Andy Marken Hard to believe you're about to venture out to grap all the holiday gear, cheer, stuff you can...again. This year though you're smarter, you're better prepared, your tools are all charged up and you're ready to get down, get serious. While retail stores jostle with employees to see when they are going to open you think it's a lot of to-do over nothing. Heck your favorite online stores are already open 24x7x365 and everyone has unleashed their Black Friday, Cyber Monday secrets. Just Remember…“Guys” Buy Stuff Too By : Andy Marken You may not have noticed it but the other half of the population likes guys ...they just don't "like" them. Even the best of us are OK to have around sometime but women are always trying to remodel us. Big difference is women have better role models and even when their role models are bad they're good! Just remember guys make decisions too - when the woman says he can, And hey we buy stuff...lots of stuff! Four Core Press Release Services By : Chris Robertson Some press release services are very specific in their offering. They'll either write, or they'll distribute, but not both. Or they'll publish online, but not offline - and many press release services won't even considering running QA on a document that you've written yourself. In fact, a good service will do all four of these things - we explore each of them in a little more detail. 4 Tactical Tips for Press Releases By : Chris Robertson You might be wondering how to amp up the value you get from your press releases. Today we help out with just that - looking at 4 little known tactical tips for press release submission and marketing. 10 Steps to a Successful Article By : Terri Seymour If you are an online business owner and are not yet active in article marketing, you need to get started as soon as possible. Why write articles? 3 Simple Steps to Marketing Even If You Hate Marketing By : Michele PW Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business. I know I'm not revealing any big eye-opening secret when I tell you that if you don't regularly and consistently market your business, your business won't grow. I know you know this. But none of that helps you when you hate marketing. (In fact, it probably makes you feel even worse, doesn't it?) So what do you do? 5 Quality Criteria for Web Directory Submissions By : Chris Robertson In our day-to-day lives, search engines are far more frequently used for finding info and businesses than web directories. Yet, the fact remains that web directory submissions have been a cornerstone of an effective link-building strategy for many years. Should You Outsource Your Blog Marketing? By : Chris Robertson Many issues in Internet marketing and corporate web presence have a fairly clearly defined 'preferable' side. One odd issue that is evenly divided is in blog marketing - while some people feel that outsourcing blog marketing and writing is the only way to run a blog, others say that completely betrays the spirit of your blog! The reality, as always, is a little more balanced than the extreme views. Today we check out the arguments on both sides of the fence about outsourcing your blog marketing. What Do You Do When You Lose Your Mojo? 3 Tips By : Michele PW It happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we do lose our mojo, what can we do to get it back? Here are 3 tips to help you out: For Kids, It’s Just Seamless Communications By : Andy Marken Keeping pace in the industry is tough. Especially when you have to constantly go to your kids to ask for assistance. Of course now that they're teenagers they're old and often have to go next door and ask the new up-n-comers. Can't wait for tomorrow to see what new thing we don't know, don't really want to know but will have to learn just to stay in the game. 3 Reasons Why You Aren’t Making Money From Multiple Streams of Income By : Michele PW Imagine — money flowing into your business from all sorts of places. That’s what it’s like to have multiple streams of income. Your business isn’t dependent on one stream of income but instead you can make money from a variety of places. Is that what your business actually looks like? Or are your streams limited to one or two? 3 Biz/Marketing Lessons to Learn From Attending an NFL Game By : Michele PW Over the years I've attended my share of live sporting events, but I must say there's a lot to like about live NFL games. In fact, I'd like to share 3 of those lessons below that you too can use to build your business. 3 Organizational Best Practices for Business Email Marketing By : Chris Robertson Marketing isn’t always just about marketing. Look at a list of the greatest ever (or most successful ever) marketing campaigns and you'll frequently find simple solutions, with very sparing work, overlaid on a great product or service that the market really was missing. Using video in your marketing By : The Head Coach Things are changing at a rapid rate particularly in small business. So don't get left in the dust. Here are some ideas to keep your marketing up to speed! 5 Ways to Get More Customers With Your Marketing Efforts By : Joan Nowak It goes without saying that good marketing can be the difference between success and failure in your small business. So if your marketing is not delivering the results you want or the ROI you need, then it’s time to go back to the basics. Here’s 5 ways to get more from your marketing efforts. Marketing Automation can Facilitate the Entire Buying Decision Path By : Sharon Drew Morgen In order to sell more when using marketing automation technology, we need to enter the buyer’s decision path far earlier. How To Find Out What Customers Want From Your Business – It’s As Easy As 1-2-3 . . . By : Chris Jenkinson When setting up a new business, it’s easy to make assumptions about all kinds of things; from the types of products people want, to the prices they will pay for them. But these are the key factors – the cornerstones on which your successful business will be built, so it’s worth taking the time and effort to get them right. What could be more beneficial than getting feedback from the people who are most likely to become your customers? How to Tap Into Referrals to Grow Your Small Business By : Joan Nowak As business owners, we love referrals from our happy customers. They typically produce the best prospects because a recommendation from a customer provides credibility and reduces doubt in the prospects mind. But do you actively seek them out or simply cross your fingers and hope they come? Here’s some tips to help you tap into this opportunity. 7 Tips to Get More Sales From Current Customers By : Joan Nowak Did you ever mention a product or service to a long-time customer – and they say ‘I didn’t know you did that’? Of course you have. So how is it that customers who have done business with you forever don’t know you offer certain products or services? It's simple - you didn't tell them or stopped telling them. Here’s 7 ways to turn it around and get more sales from your current customers. 10 Ways to Intensify Your Article Marketing By : Terri Seymour Many people have doubts when it comes to writing and distributing articles but with a little time and effort it can be done. Below are ten tips for establishing your article marketing campaign. Multiple Marketing Streams -- How Many Are You Using? By : Michele PW Everyone talks about multiple streams of income, but not too many people talk about multiple marketing streams. Here are a few ideas to help you start adding marketing streams to your business. Are You Playing to Win or Playing Not to Lose? By : Michele PW You may have heard the phrase "playing to win or playing not to lose." And while it sounds good to say "you're playing to win" in your business, what exactly does that really mean? Below are some signs that will show you which way you're leaning. 3 Tips to Breaking Through Your Business Plateau By : Michele PW There are few things more frustrating than being stuck at a plateau. So what do you do when you are? Read these 3 tips to help you burst through. 3 Keys to Building a Successful Online Biz By : Michele PW Although it's not easy to build a successful anything, these 3 keys will go a long way to putting the foundation together for a successful online business. How to Drive More Traffic to Your Blog and Win More Custom By : Chris Jenkinson To make your business blog a success, you need to post relevant content on a regular basis – a 400-500 word post once a week is ideal. If you’re using social media to drive traffic to your blog, make sure you use plugins to automate services wherever possible. 3 Crucial Elements Every Money-Making Website MUST Have By : Michele PW It's easier than you think to transform your website from just a "pretty face" on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have. Should you bother marketing during the summer? By : Helen Dowling Why should you bother doing any marketing during July and August? After all, most people are away on holiday aren’t they? No one is really around so there doesn’t seem to be much point in doing a lot of marketing. You might as well just have some time off and take things a little bit easier. Email Marketing Tips Including - What Time Is Best To Send Marketing Emails? By : Chris Jenkinson Knowing what to send and when to send it are your keys to success in email marketing. By concentrating on providing relevant content, creating an engaging subject line and experimenting with different times to send your emails, you will discover what works best for your business, and your response levels should increase accordingly. Women Are More Savvy than "The Rest" Want to Admit By : Andy Marken Think about it. Women dominate the web (almost) everywhere except at LinkedIn. According to "them" it's because women don't get it. You tell our wife...we won't. Look aroud the web though and women lead, control, manage. They're also the people the LinkedIn folks want to connect with and yet the site's management looks down their nose at the stronger half of the species. We're betting females probably have more or better things to do. Here's why... 6 More Web Site Linking Essentials for Startups By : Chris Robertson Things are just different when you are a startup - even web site linking is! Today we are looking at 6 more web site linking strategies that are great for startup sites and companies. Who will you choose to work with? By : Helen Dowling You’d think with all the literature, research, evidence etc out there that small business owners would know who their target customers were and what their needs are. And yet, still I went to a networking event the other day and heard a lady say that she could help “everyone”. Do you know your why? By : Helen Dowling When people used to ask me why I wanted to achieve a particular goal in my business or get to a certain turnover, I never used to be able to answer them and I always came away from that interaction thinking the same thing: Why YOU Should Be Blog Marketing … No Matter Who You Are By : Chris Robertson Blog marketing is the new black for companies - it's a more sophisticated version of sending out fliers to all of your former clients, it's a way of explaining changes in your business and generating buzz about upcoming ones, it's a way to engage with your customers and value-add for them. How to Build Your Social Networking Empire: 3 Tips to Get More Friends By : Michele PW One of the first questions people ask me about social networking is how to find more friends. After all, a big part of social networking (when you're doing it for business that is) is to find more prospects. So how do you find friends and followers? Below are 3 general tips that will work on all social networking platforms. Why can’t a buyer make quicker buying decisions? By : Sharon Drew Morgen Think about the last purchase you made. What criteria did you use to make the purchase? Choose the product and/or vendor? Choose the time of purchase? Leadership Involves Helping Others Decide By : Sharon Drew Morgen So whether a buyer seeks a new solution and must get buy-in from the relevant people, or a user needs to use the new software, or an initiative needs agreement from the relevant team members to move forward, or a person may want to donate to one charity rather than another, new decisions are necessary or change won’t happen. Why Open Questions Don’t Work By : Sharon Drew Morgen For decades, if not centuries, we’ve written books about, lectured about, and trained about, the virtues of Open Questions. I’m here to denounce the myth that they are good in all instances: I actually believe they are used most effectively at the back end of the selling/buying cycle and have no role to play in the buying decision activity that occurs before buyers make their solution choice. Qualifying Leads: why lead scoring is inadequate By : Sharon Drew Morgen Here are some numbers I’ve recently read: through marketing automation we are closing between 2-8% of leads (as per Jeff Lenskold), 70% of leads buy something (as per Steve Gershik) but not necessarily during the time we are scoring and nurturing them, and 90% of leads ’fall out the bottom‘. Deliver the Right Content at the Right Stage of the Buy-Path By : Sharon Drew Morgen Recently, I asked 15 marketing automation leaders to define Lead Scoring for me. Every one gave me a different answer! That tells me there is no industry standard, and qualification is totally subjective. And that also tells me that X% of the names you’re ignoring are potential buyers, and Y% who you are following are NOT. But it’s possible: Great Leads, No Business: the problem with marketing automation By : Sharon Drew Morgen Marketing automation people are techies who just love the idea of extracting data with wizzy technology. But they are not sales people. As a result, there are some ‘features and functions‘ missing. Like, how to close sales. Contact sheets: are they gathering the right data? By : Sharon Drew Morgen Are your contact sheets giving you the sort of data that helps you discover – and close – the right leads? Are you depending on the data from your contact sheet/lead scoring to find your prospects? I recently asked 15 colleagues to define what a good contact sheet should reveal. I got 15 different answers. So what’s correct? Here is my take away: How to Find More Customers and Increase Your Online Business By : Chris Jenkinson There are numerous ways of sourcing new prospects for your business, many of which can be carried out for little or no cost. Seeking out potential customers in places which are less obvious and offering something more than your competitors will help your business get ahead of the game . . . and stay there. Selling on Social Media - The Relationship Myth By : Jerry Nihen Business owners want to know how to sell on social media platforms, but are often told it is just for "relationship building." Find out why this is a DANGEROUS myth to fall into. Network Marketing? Isn't that Selling stuff? By : John Domzalski Network marketing is an amazing industry, that most people don't understand - or appreciate. This short article reveals once and for all the truth about network marketing. Did you know that Sprint started out as a network marketing cellular phone service? Find out how network marketing got started and why - and where it's headed as the business of the 21st century. Are reality shows good examples of marketing? By : Helen Dowling Do you remember, back at the beginning of the 2000s, when reality shows were just launching and were all the rage? I can’t think of anyone I know who didn’t watch at least something from The Apprentice to Big Brother, The X Factor or Strictly Come Dancing to name oh but a few. 11 Customer-Winning Tips for Search Engine Marketing with PPC By : Chris Robertson We explore some guidelines for best search engine marketing below. 6 Web Linking Essentials for Startups By : Chris Robertson Link building, link baiting and link accumulation are ongoing processes that occur throughout the life of your website. In contrast to on-site SEO, which is done only as often as you update content on your website, web linking is part of the search engine optimization process that is a monthly chore! Two Super Easy Systematizing Techniques to Get Your Life Back in the Driver's Seat By : Lisa Mininni As a busy mom, your day is filled with a multitude of tasks from running errands to making sure the children are picked up or dropped off from school, sports or music lessons. Combine those tasks with running an at-home business and you can easily become overwhelmed. Is Cold Calling Dead? By : Helen Dowling The other day I was speaking at a conference and was inviting delegates to ask me anything they wanted to know about marketing. One of the audience asked an interesting question – “Is Cold Calling dead?” 8 Ways to Test Your Website By : SherryLynn Your website is the “storefront” of your business (even if you have a literal storefront, too). Your website needs to attract customers and keep them coming back for more. So pull up your website and ask yourself a few questions. What targets should I be setting for my marketing? By : Helen Dowling I know in my own business that I ALWAYS do better each month if I set some targets for my marketing. If I’ve got goals to aim for, I know where I am and I can try to achieve them. Writing effective customer surveys By : Helen Dowling There is usually a time in any business where you think it might be useful to ask your customers what they think and get their opinions. This is particularly useful if you’re considering launching a new product or service and want to know whether people are likely to buy it. Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs By : Michele PW Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. And, when it comes to your business, one of their favorite ways of messing with you is through marketing. How to Craft a Compelling and Memorable USP By : Joan Nowak As business owners, we all recognize the need for uniqueness, that little something that makes us stand out from the crowd so we don’t simply compete on price. Figuring out your unique selling proposition is important, bringing it to life is priceless. Here’s some ideas to help you craft a compelling and memorable unique selling proposition to drive your success. Behind Enemy Lines - What Do Journalists Want From Press Releases? By : Chris Robertson One school of thought on the web says that press release writing is mainly good for the backlinks; the opposing side says that the links pale into insignificance beside the potential for free PR through an independent news article on your subject. The truth is that both matter. How to Write Newsworthy Pieces for Best Press Release Distribution Range By : Chris Robertson There are quite a few things to consider when you begin press release distribution. Will you use all of the free sites, or just one or two of the paid sites? Will you use your home page or deep links to your website? As a matter of fact, will you get an Internet marketing service or another professional to do all this for you, or will you go the hard yards yourself? Marketing automation follows a small segment of the buying decision path By : Sharon Drew Morgen A term the larger marketing automation firms are trying to promote is dubbed ‘revenue performance management.’ What does this mean? Who’s performance are they hoping to monetize? Why do we believe the Big Fat Lies about Internet Marketing? By : Michele PW I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. Some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes. Why keeping up with the Joneses can be detrimental to your business By : J. Mariah Brown Monitoring the strategies and tactics utilized by your competitors is necessary in the process of developing your company’s unique strategy. Evaluation of competitors can help your company stay abreast of various industry trends, which can help you meet your customers at the point of need. However, when developing your marketing and publicity campaign strategy, be careful not to completely mimic the tactics used by your competitors. Why YOU need to start networking TODAY - 10 Hot Networking Tips That Will Have You Connecting Fast! By : Chris Jenkinson Your network is potentially one of the most valuable assets your business has. With a resource like LinkedIn it’s possible to expand your contact base with literally a few clicks of the mouse. You need never make a ‘cold call’ again Email Advertising from Your Customers' Point of View By : Chris Robertson Here are some best practices for switching your email advertising perspective.
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