In order to rank well for video sites such as YouTube and others alike there is a process called search engine optimization (SEO). When it comes to videos the same techniques and methods come into play just as with normal SEO plan. If you want to have your video ranking at the top of these sites then follow these simple guidelines. According to YouTube guidelines there are many factors that influence rankings and can help optimize your videos. These include the video title, the description, tags, incoming links, comments, subscribers, ratings, playlist additions, flagging, embeds, shares, age of video, channel views, subscribers, views, and the number and quality of sites that host or point to your video. You want to interact on YouTube by watching other videos, commenting, subscribing, creating channels, and making friends. Interaction helps with the viral marketing, where one person tells another person about the video. Keyword Research Pick and chose your keywords accordingly. Use a keyword research tool if necessary. Make sure you have an even balance of keywords and text in your videos title and description. Do not spam your keywords. Make sure everything is relevant and related to your video when it comes to the title and description as these are very important in the search engines eyes. Transcripts Make sure to include a transcript of the video as this will give the search engines information about your video and it also helps for accessibility issues. This will give your video text for the search engines to analyze and interpret. RSS Feeds Create a RSS feed for the videos URL and submit it and ping it as much as possible. The search engines love to read and analyze RSS Feeds so make sure you have one in place for your videos. For help see search.yahoo.com/mrss Views, Comments, & Ratings The more of these your video has, the higher it will rank. The video sites push up the popular videos while letting the unpopular videos become sandboxed, or lost in the billions of other videos out there on the same subject matter. Link Building Just as with another SEO strategy you always want to build relevant, inbound links to your website. This can be achieved through social networks, link exchanges, or simply posting links in forums. There are thousands of ways to build links, just be creative and be careful who links to you. Be consistent with the keywords you use in the videos anchor text and links. Video Sharing What this means is give out your video to as many free resources as possible. There is also an embed button that allows you to have your video shared on websites. The more exposure and websites the video is on the higher it will rank. With these techniques in play you are sure to have your video reach stardom. Meaning follow the above suggestions and really put work into the promoting and link building aspect to have your video reach its maximum potential. Video marketing is great and should be utilized whenever posting a new video or movie on the web.
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Brandon Leibowitz is a professional internet marketer. He has been involved in a SEO Consultants Companywith over five years of industry knowledge. Read news, tips, tricks, and anything else related to search engines in his Excellent Social Media News Blog