Twitter allows the little guy and the beautiful people to practically rub shoulders. Twitter is a leveling mechanism that doesn't bring the great down so much as bring the little guy up into view. With a closely-knit network of Tweeps in your corner, a single press release or news item about or adjacent to your organization can instantly mean more targeted traffic, more conversions, and more community, which you will find is the golden part of all of this. There are a few things you can do to increase the chances that helpful, well-networked people with high PageRank-having profile feeds will want to link to your site, thus increasing the PageRank of your feed and the power of your crawled links to your site(s) in Google SERPs. A few of them help in other ways, as well: 1) Select a profile name that emphasizes your name or your brand name first, and put keyword considerations a distant second. In the end being a brand is more important to your overall marketing efforts and networking is definitely part of that marketing effort. Twitter allows plenty of opportunities to create SEO value without stuffing keywords into your Profile name. 2) Create articles on your main keyword-optimized site that address issues a wide number of people within your total target audience will want to hear about. It doesn't need to be some obvious reference to your product, etc. It can be a demonstration of expertise in your industry or field, how your product or service helped someone, or even a personal interest story about the company's founder or key face person. Avoid all hints of spam. Remember: keywords are great--in context, and in reasonable frequency. 3) Network on Twitter to increase mentions of your profile and thus PageRank of your Twitter profile. Every time someone mentions your profile on Twitter, they are boosting your profile's PageRank on Twitter. Since Twitter made feeds accessible by Google's search engine results, these profile page feeds are being treated sort of like a mini-blog. Though you can't create as many SEO opportunities as on WordPress, with lists, you can end up getting listed under top keyword simply by networking well. Retweet valuable tweets of those who'd you'd like to have in your network retweeting your stuff. If they don't RT you, move on and don't sweat it. About 1 out of every 3 people you RT are going to return the favor at some point. All you have to do is RT what matters both to your followers, and to the other person's followers. Use moderation. I recommend people do this instead of #ff (Follow Friday) because the #ff fest is essentially spam in SEO terms, and in every other way of looking at it. You're going to end up with a RT army if you do it right, so focus and stay real about this part. 4) Add Yourself to Twitter Directories: WeFollow.com is one of these, but this is an area that will only grow with each passing week. List your profile for all the top keyword phrases. Search for the keyword you want to rank for directly on Google. Add the word Twitter directory if you can't find any in the first 3 pages. Go with the top ones and work your way down the list. 5) Apps for managing your Tweets: Best app for managing tweets (and multiple profiles if you have many sites to promote) is (in my view) TweetDeck, because it allows you to manage multiple conversations and profiles via columns. Next up, sign up for HootSuite if you need to schedule Tweets. Lots of programs do this for a fee, HootSuite is free. And finally, your backup tweeting app. Twitter apps often go haywire because of API issues and software or server glitches. For the backup plan, I'm recommending Seesmic. This way, if TweetDeck has issues, you can ultimately use either HootSuite or Seesmic as an alternative. 6) Following/Unfollowing Apps: Grow that following! ManageTwitter.com is a great unfollowing app I'm emphasizing at the moment, due to the fact that a) it is FREE, and b) it encourages the user to focus on who they UNfollow, not on who they follow. This may seem counterproductive at first, but until your profile is over the first 2001 following hurdle you will understand. It takes time to get your Twitter legs. Don't rush this phase. Instead, try to build interest-based community. The the rest will begin to emerge of its own. Once you are beyond the first 2001 following hurdle, TweetAdder and other software on the market (for a fee) can help you automate your following and unfollowing activities. One benefit of waiting until now to take this on is that without hoofing it at first, you wouldn't know what rules work best for you. Now that you do, you'll have no problem getting great followers to follow you, and will know what followers you should not be courting in the first place. 7) Create synergy between your online web presence spots. You can and should be linking via keyword to each of your other sites, blogs, etc. You should call attention to them as you do it, but you should also keep it to about 1-2 links per site. That's all the value you're going to get out of this. And you should link in the following way 1>2>3>4>5 in a linear way if possible. You don't want to link from each to every other spot, as this link juice gets canceled out by effectively being link exchange partners with...yourself!
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mashable.com/guidebook/twitter/ en.blog.wordpress.com/2010/02/27/publicize-facebook/ tweetdeck.com hootsuite.com seesmic.com managetwitter.com