We've all experienced buyer's remorse when we're on the consumer end of the purchase equation. At the business end, though, we hate to think of people being remorseful about buying our product ... and we often tend to make excuses about it. "They didn't pay attention to the product specs", or "There's just no pleasing some people". Subscribing to email advertising lists can also create a form of 'subscriber's remorse'. Today we look at how to get past the excuses, and make people glad that they connected with you again! Be consistent Make sure that every piece of communication with your email advertising subscribers is consistent. Pay attention to your: * Logo placement * Color schemes * General branding * The tone used in your copywriting Being inconsistent builds mistrust in your subscribers. People will feel like they didn't really get what they signed up for, and will often simply unsubscribe. Set up some expectations Either on your sign up page or in your welcome email, let people know what they can expect. People are looking for a specific service when they sign up to an email list ... surprises are good for Christmas, but not necessarily valuable on the web! Most importantly, set up some expectations in your subscribers' minds about how they'll benefit by staying subscribed to your email list. If you'll be sending out special member-only promotions, let them know (and try to give them some indication of the frequency). If you are going to teach them special techniques that can't be learned elsewhere on the web, let them know. If they will get hilarious content delivered direct to their inbox, let them know, and if it's going to be bone dry and completely corporatized stuff, then let them know as well. Though you might want to think of a nicer way to word that last one...! Have some manners Many of us are trying to find our way around manners on the web; they are completely different to the type that our parents taught us, after all. It doesn't matter if you type with your elbows on the table, but there are still some courtesies you need to remember in your email advertising! * Thank your subscribers for signing up * Give them what you promised them as soon as possible - if there was a report to be downloaded or a freebie to be had, don't make them wait * Offer your contact information so people can contact you with any concerns ... sending no-reply emails with no web address and no contact point is the height of online rudeness. Email advertising is a fairly new field for many businesses - remember these basics and you should be able to keep your subscribers long enough to get a little better at this tricky discipline!
Article Source: http://bizymoms.com/business
Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Online Advertising.