We've all felt the impact of one of our worst economic downturns in history. Today, in the aftermath, many people are wanting to change their lives, their future by becoming their own boss. The recession runs deep and has effected Americans' young and old from the west coast to the east coast in all walks of life. How will it change us? Will it change how we'll live, what we'll buy, where we'll work? There is definitely a consumer-driven shakeup coming in America that will change how we live and work. Have you ever seen America so angry? After all, much of the impact of this recession is not the result of anything YOU did wrong. Nevertheless, much of this has left us frightened and helpless in the face of society's problems. We're all stressed out by the pressures of our lives, worried about finances, our health, health reform, and even the planet. You want more control over your future and working for someone else doesn't allow for that. So, as you and your family consider buying your own business and maybe even a franchise business, you wonder....what are people always going to buy? Do American's want to buy things that make them feel safe? Will it be "small indulgenes" that won't break the budget? Fitness and health concerns remain high as people are searching for ways to live healthier longer and "buy more time." Five Trends to consider for 2010 American's have always learned from their experiences. We respond by changing who we are as a society. This recession has penetrated every household and company and will bring more changes than ever before. If you're thinking about buying a franchise be aware of the shakeup coming and follow the trends. Trend 1: A Growing Bunker Mentality American's are staying home. If you're a marketer, you'll want to find a way to reach the consumer at home. Their looking for more privacy and to keep people they don't know out. This bodes well for franchises offering security systems as a security blanket for your financial future. Going "GREEN" with energy effeciency in your home Consumers want to control their environment, and there's a bonanza for franchises that can offer energy auditing systems for people's homes. Everyday, thousands of American's are going "GREEN." While less energy usage save us money, it also helps the environment, and that's a win-win scenario. GREEN franchise opportunities are environmentally friendly, have a wide following and are in demand for 2010. Homeowners are waiting out the storm American's have been a mobile society choosing to "upgrade" and buy a new home every several years. That trend is changing as people want to wait and see how the housing debacle unfolds. Home Improvement Franchises and Home Remodeling franchise opportunities will assist in helping homeowners upgrade their homes while waiting for the housing market to change. When the time comes to sell, they'll be ready. Trend 2: Small Indulgences If the recession has tought us one thing - it's to be more frugal. If you can do without it, then you do. Even so, we want to be rewarded every day for working so hard in our lives. "What do we deserve today?" The key here is "small indulgences." American's are buying a new sofa instead of a new car, a new bathtub or new carpet for the den instead of a new house. Consumers are finding low budget ways to satisfy the need for a "lift" in their life. Franchises offering Auto Restoration and Detailing are pure Small Indulgence as compared to buying a new car. How about a feel good franchise offering massage therapy or spa services? Hand & Stone Massage and Facial Spa Franchise is a small indulgence that will lift the spirits of America's consumers. Trend 3: Health & Fitness The first baby boomers, representing a full third of our population, turned sixty in 2006. Their mentality is that sixty is the new fifty or even the new forty. Getting older is becoming better. This is called down-aging: forty is the new thirty and turning sixty-five is the beginning of the second half of your life. Today, Americans' are redefining what's age appropriate. Fact is, we all still want to look terrific and spend more than $2 billion a year to prove it. Look for franchises specializing in cosmetics & beauty to surge in 2010. Whitening on Wheels is mobile and the leader in cosmetic teeth whitening technology. White smiles are big time in America today. Fitness Franchises and Diet Related franchises will not only boom in 2010, but for many years to come. It's a sure thing for today's franchisors - this generation will grow old stylishly, expending more energy against growing old than ever before. Trend 4: Health & Wellness and Staying Alive Comfortably American's believe there is a cure for just about everything. You can find the right product or medication or even the best technology, do the right thing and prolong healthy living. We believe that the way we choose to live our lives can make us sick, and that we're the only ones we can count on to take care of ourselves. Health and Wellness and staying alive comfortably is the future. We're all pursuing medical alternatives such as homeopathy, holistic medicine, accupuncture, hyper-baric chambers, bio-feedback and more. We look at what we eat these days and buy organic foods. The market opportunities are endless. Staying alive comfortably is about senior care in homes across America. No one wants to be forced to go to a nursing home or leave their home as they age. Senior Care Franchise providers offer companion and personal services, health care staffing for hospitals, nursing homes, schools and government installations as well as private individuals. Many of the senior care franchises offer both non-medical and medical in-home care that, at least initially, can be operated from your home office. It is not so much about staying alive, it's about staying alive and being happy and comfortable doing it. Trend 5: Consumers want more time. We've made our lives very busy. Working mothers are juggling their careers with soccer practice for their children. What used to be one job per family, one marriage, one house, living in one community for a lifetime have all changed. We're always on the go. All of this was fun, but in the end maybe isn't as rewarding as we all thought it would be. Today, everyone is streamlining. The future which begins in 2010, is all about cluster marketing. The multi-functioning of products and services to save time. Why not offer services to people at their offices? Today's dry cleaning franchises not only pick-up and deliver to homes but to offices as well. Pet Services franchises offer pet grooming at your front door and even pet waste removal while your working. There's a kids franchise business for just about anything you can think of. Child Daycare and kids fitness franchises help to satisfy a U.S. childcare industry approaching $37 billion and climbing. Childcare centers are operating at capacity nationwide and the demand will only get bigger. Working parents don't have the time to help their children with their homework night in and night out. There are Tutoring Franchises for math, reading, dance instruction, child art and even science. The bottom line here is that we want to buy back time and live more slowly again. Franchises that help us do that will be in high demand. Buying a franchise and choosing the right franchise today represent two different things. Examine the trends in America. It's not hard to see. The future is out there for the taking. Buy a franchise business, take control of your future. Remember, nobody works harder, more happily, or more productively that people working for themselves.
Article Source: http://bizymoms.com/business
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