1. Shift your focus by exploring complimentary products and services through affiliate marketing. If you are already attracting a specific type of visitor to your Web site to purchase your product or service, then the competition may not always be your enemy. Watch for products and services that are complimentary to what you offer through a generous affiliate program. Did you know you can be earning additional income streams by simple adding useful content and links to your Web site? You promote complimentary products in exchange for an affiliate commission. 2. Shift your focus by learning to explore hot topics of interest through Wordtracker.com Did you know that you can use http://www.Wordtracker.com/moreinfo as your window on the world of search behavior? I'll keep this short. It's much more than keyword research. Its about exploring the hidden evidence that 99% of most Webmasters miss. 3. Shift your focus in creating a brand new Blog on a specific topic. Blogs are nearly like living breathing entities with bloggers discussing every topic under the sun. Have you thought about starting your own blog and getting some discussion going. Choose a topic based on an interest you have and on a topic that has some purpose. Ideally you want to Blog about a topic that you have some experience in and are knowledgeable about. Choose a topic that you feel you have some original views about. But then shift the focus to make it interesting and different than what your competitors are doing. Read the article Blogs with a purpose. 4. Learn how to explore peoples interests and then try shifting the focus of your message to an opposite approach. One of the easiest ways to do this is to always consider taking a reverse approach or a look at an old topic through a new angle or view. People are interested in a wide array of topics but don't just explore the obvious ones. Always see if a reverse spin might make a better story or deliver a truth that people have not considered before. What are topics of interest? It might be fashion, crafts, sports, classic movies, biographies around someone's life. It might be something around reading interests or writing interests or perhaps the study of electronics or something like singing, movie direction or piloting an aircraft. Whatever your topic of interest, try to apply a reverse approach to see if it makes better reading or will attract that new audience. If you are writing content on the top tips for successful Bass fishing, what would happen if instead, you identified and wrote about the 10 most common mistakes made by new Bass fisherman. If you are writing content on any subject always consider looking at the possibilities of writing from either an opposite or a different point of view to deliver your message. In summary: Learning to shift your focus from the natural approach to provide content with a slightly different focus will also attract a slightly different audience. Maybe an entirely new audience or several new audiences that will ultimately translate into new business for you. But it will never happen unless you provide content that reaches beyond your own selling objectives or your Web site's initial reason for existing. You have to be willing to explore data and consider taking an entirely new creative shift from time to time which usually means accurately understanding what your marketplace is doing. Not by guessing but through genuine research of accurate data. Of course none of us ever say that we are guessing, but that is exactly what you are doing when you let your focus remain limited to the one audience that we are " in the habit of serving" from our past experience instead of exploring the wealth of data and research intelligence that is available to us today. Be encouraged and remember that IF your Web site is a great success.....keep doing what you are doing. But if you are not experiencing success, it may be time to try a whole new approach. If you want to experience top visibility on the major search engines, higher conversion ratios with fresh multiple new audiences, we teach the full scope of SEO skills at our hands-on SEO Mastery Workshop and Mentoring program.
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