One of the major differences between the way that people read in real life, and the way that they read on the web, is speed. On the web, people skim. When they are reading newspapers or books, they read in depth. So, while some article promotion topics are worthy of an in-depth analysis, most of what you write for web publication needs to be adapted for skimmers and scanners. This is how you do that! Cut it down to the bare bones - Your Title One of the most important places for you to cut down what you want to say to its 'bare bones' is in your title. You might be writing an article about purchasing office furniture, for example. A title that ran something like: Using whole-of-life cost accounting to ensure that your office furniture purchases are good value Is very likely to be ignored. However, a title that sounded something like: Five Ways to Save on Office Furniture Or even simply: Get Discount Office Furniture Would get far more clicks. As people are skimming and scanning, if something looks like too much 'work' to understand, people don't even bother. They skip to something that looks more succinct. Cut it down to the bare bones - Your copy Apply the same logic to your copy. If you're a conversational style writer, you'll often fid that you take 50 words to say what can be cut down to 20. I understand! Don't stifle your flow by editing words out as you go; just go back over what you've written at the end when you're doing a final proof and edit. You can also help improve your skimmer and scanner credentials in your article promotion by utilizing the inverted pyramid process that journalists write by. Put the most important piece of information first. Then the next most, then the least important piece. All of a sudden, you'll find that your article are getting more reads, your by-lines are gathering more clicks, and your website is doing more work!
Article Source: http://bizymoms.com/business
Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Article Promotion.