“You know what my favorite part about going to a baseball game is? The hotdogs. They just taste better here.” That’s what my friend Jon said at the Giants game last weekend when we got some beers and hotdogs in the 2nd inning. When I bought peanuts in the 5th from the guy in the stands, I realized that was one of my favorite things- hailing the guy and then just sitting back and cracking the shells in the wind. Then I realized, I get as excited about the unique things at a baseball game as the game itself. (Would you go to a baseball game if the only thing you could do was sit in your seat and watch?) It’s the same reason I love guerrilla marketing and think it should be part of any new product launch. Yes, a new product launching is exciting, but getting people to notice that new product requires novelty and targeted surprise. Guerrilla marketing remains still one of the newest, most interesting, meaningful ways to interact with a consumer. Here’s why. 5 Reasons Guerrilla Marketing Should Be Part of Your New Product Launch 1. Isolate your audience geographically. Street teams, postering, chalk stenciling and guerrilla projections are all place-based, which means you can target the specific people you want to know about your product. Coordinating your product launch with key events and then targeting the area around those events makes for highly visible and demographically relevant marketing. 2. Reach lots of eyeballs at a low cost with a video component. Online video is growing- people love to watch it almost as much as they love to share it. And the great thing is that it is a low-cost option that gets your message out to a potentially huge audience. Creating a video and seeding it to a targeted group of influencers is a solid guerrilla tactic. 3. Involve your potential customers in the experience. People remember experiences, and a good experience will make them a convert. A guerrilla projection where they get to interact with a giant screen or a chalk stencil that drives people to text in and get a personalized message will get people thinking about what you’re launching. 4. Be memorable. I know, this sounds simple enough, but what does it really mean? It means do something that stands out. People remember products they meet through guerrilla tactics because they are unique and exciting. If you’re launching a product during the summer festival season, for example, make a point of doing something at your event booth that nobody else is going to do. 5. It complements existing traditional campaigns. The best thing about guerrilla marketing tactics is that they’re not an either/or proposition- in fact, they work best as a complement to a traditional marketing campaign. Think of the guerrilla tactics as the hotdogs, peanuts at the ball game.
Article Source: http://bizymoms.com/business
As a Managing Director, Christian oversees corporate strategy, partnerships & client services. Under his tenure, Attack! has grown into a multi-million dollar business, focusing on nation-wide event staffing, non-traditional out of home advertising and guerrilla marketing.