We all know that we need to maintain our SEO and Internet marketing efforts. It is clear that they aren't a one-time activity, but a long-term investment that must be maintained. Links must constantly be built or baited, blogs have to go out every month, and there are always new directories to submit to. But there are several factors that can have a big effect on your Google ranking that are very rarely discussed! If you have a significant Internet advertising investment, it makes sense to protect it with the following measures. 1. Domain name registrar reliability and support Cheap domain name registration seems like the way to go when you are opening a website. What could possibly go wrong? Well, if there is an issue with your domain name and the website is inaccessible for a period of time, it is likely to affect your Google rankings. Google will find your site again when it is back up, or you could manually submit it - but the ranking you've done so much Internet advertising to gain might be much lower. 2. Renewing your domain If your domain name expires (especially if it is a high value one), there will be people waiting in the wings to take it up - don't worry about that! Your SEO ranking that your Internet advertising gained you is linked to your URL, not to your site content, so someone else could benefit from your work by registering what was previously your domain name. 3. Phone support by hosting company Downtime on your website host's side can be as devastating as problems with the domain name registrar. Make sure your hosting company offers 24/7 phone support in case you discover a problem. 4. Website security A new and worrying tactic that blackhat SEOs are using is to hack a website to insert their links into it - often invisibly. It won’t be till your rankings plummet despite your Internet advertising efforts that you find out about the hundreds of hidden (but indexed) links to unauthorized sites that appear on your domain. This can cause Google penalties that are hard to recover from.
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Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Internet Advertising.