Press release distribution is quite an underused internet marketing tactic, and for the companies that 'do it right', there's a lot of opportunity for bettering search engine visibility and boosting branding, as well as getting some coveted 'real media' exposure on television and in magazines or newspapers. Here are 10 quick tips to help ensure that your press release distribution is 'done right'! 1. Have a goal for the release. For example, if you are writing a press release about the launch of a new company service or product, your goal might be to get people pt undertake a free trial or grab a sample. 2. Know your audience ... and then write for them. When you're publishing press releases on the web, your audience won't always be journalists, so your tone can be a little bit broader than with a traditional media release. 3. Be newsworthy. Even a 10-year old can distinguish between new-news and old-news within a couple of seconds ... just by reading the headline. And simply throwing the word 'new' in there has nothing to do with it! 4. Know what you want people to remember. Put that piece of information both up the front of your press release, and at the end. 5. Always include your website link. Even press releases that are never read by anybody can get re-published around the web by news aggregators. Include your website link in the 'About the Company' section or in the text if appropriate, and you get an instant link popularity boost. 6. Always edit and proof your press release. Personally, I find it much easier to write press releases piecemeal - I put all the information in, and then rearrange it. However, this approach can lead to some terrible mistakes - missed sentences, half-finished quotes, etc. Let your God be the Spellcheck and GrammarCheck buttons! 7. Keep it short. Press releases should be around a page long, including all that formatting. 8. Stick to the facts. Press releases should be about news, which is based on facts ... not on opinion. Marketing language doesn't have a place in press releases. 9. Keep your quotes objective. The quotes are often seen as an opportunity to present opinions in press releases, and they are useful for this purpose. You should ensure they are natural and not exaggerated though, or people will mistrust the entire release. 10. See if you can piggyback on recent events. If your company is somehow involved with the current event du jour, you could get great exposure from press release distribution on a non-standard subject.
Article Source: http://bizymoms.com/business
Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Press Release Distribution.