|
|
|
About Author Melanie Rembrandt
 Melanie Rembrandt is one of the country's top, small business, public
relations experts and the founder of Rembrandt CommunicationsR,
www.rembrandtwrites.com.
As an SEO copywriter, PR consultant with 20-plus years of extensive
experience, and an award-winning writer with over 200 published works to her
credit, Melanie has an excellent track record for helping her clients get
the targeted, national media attention they need to boost awareness,
credibility and sales. fast.
Melanie is the author of "Secrets of Becoming a Publicist," published by
American Writers and Artists, http://bit.ly/BecomeaPublicist and "Simple
Publicity" published by 1Win Press, http://amzn.to/simplepublicity.
In addition, Melanie is a magna cum laude graduate of the prestigious UCLA
School of Theater, Film and Television and provides training presentations
to various organizations nationwide and valuable tips and information via
her products, services and newsletter at www.rembrandtwrites.com.
When not working, you can usually find Melanie teaching dance or several
feet underwater scuba diving!
For more information and help taking your small business to the next level
of success, visit www.rembrandtwrites.com.
About "Simple Publicity"
DON'T READ THIS BOOK unless you want to boost sales, awareness and
credibility for your organization or business right away!
By communicating the right messages about your products and services to
targeted media-members and customers at the right time and place (public
relations or "PR"), you can reach your goals fast and cost-effectively.
Now, you can take advantage of "the power of the press" on your own without
spending a fortune!
This book gives you a simple, step-by-step guide and the inside secrets to
build buzz and get noticed by the media.
In a matter of hours, you'll learn the PR skills necessary to take advantage
of free publicity and gain third-party credibility you simply cannot obtain
any other way.
If you want your business to grow fast, read this book!
• The #1 way to get media attention (Hint - It's really easy!)
• The top 4 PR myths - Exposed!
• What never to say or do when talking to a reporter and why
• The top 3 items you need to get the PR results you want - fast!
• What to avoid wearing during a television interview. or else!
• How to get top reporters to contact you now - and much more!
Excerpts - Simple Publicity
Excerpt 1
The 4 PR Myths - Busted!
PR Myth #1 - You Need a Lot of Money!
No, you don't! Halleluiah! Just what you wanted to hear! Yes, it is simply
not true that you need a lot of money to pursue public-relations efforts. It
really just takes time and effort.
In fact, as a new entrepreneur, you may lose a lot of money and sleep by
spending big bucks on a large, public-relations agency. I've talked to a lot
of business owners who were completely frustrated at the process. After
spending thousands of dollars, they received minimal attention and press
mentions.
Why? Many large, PR agencies will be interested in having you as a client
and taking your retainer fees. But then, as one of their smaller accounts,
you may not get the attention you deserve.
This doesn't happen all the time, but a recent college-graduate or intern
may handle your account. Then, you may not see the results of working with a
well-known agency. And by the time you realize this, your complete, PR
budget can disappear!
PR Myth #2 - You Must Hire a Publicist!
If you are just starting out and don't have the money to hire a publicist,
you can get some fantastic press coverage on your own. But you need to be
willing to take the time to make it happen. This book aims to help you do
just that.
After creating a plan, conducting the appropriate research and taking
action, it is possible to get targeted media venues to spread the word about
your business.
And this refers to more than just the local press. You can book interviews
with nationally-syndicated television and radio programs. You can appear on
the cover of The New York Times, Fortune and The Wall Street Journal, talk
to "Oprah" and the morning radio-show-host, chat on a popular blog, and be
on any other media venue you go after!
It's just a matter of researching in advance and taking action.
Excerpt 2
Need Help Finding Newsworthy Angles?
Now, if you are having difficulty coming up with newsworthy ideas, think
about these questions:
.. What part of your business is related to a current news story,
holiday or industry event?
.. Do you have a strong opinion about a current headline?
.. What kind of challenges/personal hardships did you go through to
create your business?
.. Can you provide tips and advice to others?
Praise
"If you are starting a business and want to build credibility and
bring in new sales fast using the 'power of publicity,' check out
this book. In a matter of hours, you'll know how to contact the media to
get press coverage, give great interviews, create press-releases
and media kits, and much more!"
Cynthia Good
CEO, Editor PINKR
"Entrepreneurs are challenged with time, energy and focus. They
are busy running their businesses, and they need help with their
PR and SEO efforts and guidance on how to do it efficiently.
Finally, here's a simple guide on how to do your own publicity!
Melanie Rembrandt has condensed her extensive experience
and success in the field of public relations into an easy, step by step approach anyone can follow."
David Wolf
SmallBiz America Network
Simple Publicity
"I love books with action plans. Rembrandt's book is full of
them! She shares practical steps and actions that you can take
even without a big, fancy budget. Loved all the little 'in-between' stuff
that nobody else writes
about but that's so critical to succeeding in any PR effort. Get
Rembrandt's book, and get known!"
Rich Sloan
StartupNationR Co-founder and Chief Startupologist
"The information in this book helped me get noticed by key
media-members, increase my income and catapult my career
success!
Veteran publicist and SEO copywriter Melanie Rembrandt
reveals her PR secrets in a simple format that's affordable and
easy-to-read. If you want to make more money and take your
business to the next level, buy this book."
Tara-Nicholle Nelson, Esq.
REThink Real Estate
Founder and Chief
Visionary and spokesperson for TruliaR
|
|